Товары
Advertising Now: TV Commersials (+ DVD-ROM) Издательство: Taschen, 2009 г Интегральный переплет, 384 стр ISBN 978-3-8228-4029-0 Языки: Английский, Немецкий, Французский Мелованная бумага, Цветные иллюстрации инфо 1654k.
Advertising Now: TV Commersials (+ DVD-ROM) Издательство: Taschen, 2009 г Интегральный переплет, 384 стр ISBN 978-3-8228-4029-0 Языки: Английский, Немецкий, Французский Мелованная бумага, Цветные иллюстрации инфо 1654k.

Редактор: Джулиус Вейдманн Переводчики: Daniela Thoma Aurelie Daniel Martine Joulia For anyone who's interested in inventive commercials, this book covers many of the best contemporary examplesаожкк from around the world Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate Wбазэбhether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has a lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye-opening while getting the message across This guide rounds up many of the best commercials of recent years Chapters are organized by subject, such as Food & Beverage, Health & Beauty, Social & Political, Technoбнбшяlogy, and Transport, and individual entries include screenshots, a description of the spot, and a credit list Формат: 20 см x 25,5 см Прилагаемый к изданию диск (DVD-ROM) упакован в специальный целлофановый конверт и вложен внутрь книги Иллюстрации.